There is a growing disconnect between consumer expectations and sustainable fashion brands, as many shoppers struggle to identify which companies genuinely uphold ethical standards which leads to confusion and mistrust. Focusing on researching and identifying the key qualities consumers value when engaging with fashion brands that emphasize sustainability and ethics allows brands to understand these priorities and adapt their practices to better align with consumer values. As slow fashion continues to gain influence within the fashion community, transparency around environmental impact and ethical production will be essential for major brands like Zara and H&M to strengthen their reputations and meet evolving consumer expectations.

Keywords:
Sustainable | Earthly | Informative

The Team:
Marissa Ciaramella - Project Manager, Researcher, Copywriter
Hanna Clark - Publication Design, Lead Designer, Communication Manager, Researcher
Valentina Garcia - Presentation Manager, Researcher, Copywriter
Garrett Davis - Documentation Manager, Researcher, Designer